Dr.R.Ramaabaanu,

Associate Professor of Commerce,

Muthayammal College of  Arts& Science, Rasipuram.

ABSTRACT

         The impact of information technology is visible in modern marketing, Selling the products and services through  Electronic medium is termed as E-marketing. E-marketing  requires lower amount of investment.It helps not only to the marketers but it helps in many ways for the customers.  The financial services sector  using E-marketing technology for marketing the services and giving better customer satisfaction.

Keywords:

E-marketing,  Insurance, customer satisfaction, technology