Directing is a very important function of management and its subordinates may not perceive the organizational goals in the absence of directing and the subordinates must be communicated what the organizational goals are, what the employees should do to achieve them, how they should do their jobs etc. Moreover, directing is directly concerned with human beings, so it should be executed carefully to achieve the desired goals. The part played by the manager is rather important as the CEO of the company from the point of managing the workers and the management and Getting things down is in the very nature of Directing.

THE IMPORTANCE

1. The benefit of unity of command

 Due to scientific supervision, effective communication, and proper motivation, there is no problem with conflicting orders or priorities and because of a complete reporting relationship with a single superior, personal responsibility for results becomes greater. Directing involves the management of human behavior and it creates cooperation and harmony among the members of a group and increasing people’s awareness has made managing human beings very difficult.

2. Increases potential

For reasons of physical nature’s productivity of managerial resources is limited, but the productivity and effectiveness of human resources have unlimited potential, and directing helps the enterprise in making use of this potential output of the human resources. Since humans evolve as the time goes by and stating together is an important aspect of keeping going together so everyone needs to understand the aspirations and expectations of their subordinates or their colleagues in order to manage them effectively.

3. Initiates action

All organizational activities are initiated through directing and along with planning, organizing, and staffing, managers must stimulate action by issuing instructions to subordinates and by supervising their work and the aim of directing is to activate employees to work towards the realization of predetermined goals of the organization and thus, without directing, other managerial activities like planning, organizing and staffing remain ineffective.

4.Optimization of individual efforts

 The ultimate success of an enterprise depends on the optimum efforts put in by all individuals with willing cooperation and through effective supervision, motivation, leadership, and communication directing makes it possible.

5.Means of motivation

The organizational objectives cannot be realized unless people working in an organization are motivated to work willingly and perform well to the best of their abilities and directing is motivating employees to contribute their maximum efforts towards the achievement of organizational goals.

6.Provision of a stable and balanced organization

Directing provides effective supervision, motivation, correct leadership, and a well-understood communications, and therefore the organization as a whole work in a balanced way and it lasts for a long time.

7. Integrates employees efforts

At all levels of management, there are subordinates under the managers and the work entrusted to these individuals is interrelated and the performance of each individual affects the performance of others and thus individual efforts need to be integrated so that the organization achieves its goals and the directing functions integrate the activities of the subordinates by supervision, guidance, and counseling.