Using promotional badges to market your business’s brand is an affordable yet effective marketing strategy. What’s more, you have a lot of options to customise your branded badges to suit your needs and those of your targeted users.
In a modern business setup, most promotional badges are used for marketing products target young users, corporate users, travellers, and badge collectors. If you are sure of where your business fits, then you will be ready to customise your badges. Let’s dive in.
Choose an Appropriate Seller of Promotional Badges
Today, there are many companies that sell promotional badges, and all have a website where potential customers can check what they offer. If you are looking for the best customised branded badges to promote your business, then start by doing research on the web as well as social media platforms.
Consider promotional badge companies with a reputation for customization of badges, great customer service, affordability, and reliability. For added creativity, look for companies that offer machine embroidery designs, allowing you to create unique and high-quality badges. Fortunately, you can evaluate all these by reading online reviews.
Check Their Customisation Catalogue
A great promotional badge seller should have a catalogue with easy customisation. This will mainly allow you to customise the following.
- The design – They offer a variety of designs to choose from. Some even allow you to bring or create unique designs, especially if you are a branded badge buyer.
- Size – Some designs are big while others are small. Consider your users and ensure they get a functional design. For instance, corporate pin badges should be small and neatly finished for ease of wearing on a suit or other office clothes, while metal and PVC badges targeting students can be big and colourful to entice them to wear them.
- Colours – Focus on colours that promote your brand such as your logo colours. After choosing a design, you can discuss how to blend the colours in that design.
How to Customise the Promotional Message
The most important aspect when shopping for promotional badges is the marketing message they will carry. Some badges such as pin badges are small, so they can only carry a logo, while others such as enamel and PVC badges can have a logo and the brand name because they are large.
You should brainstorm this carefully to have an appealing badge that does not compromise on its usefulness. The badge design should encourage users to wear them so that they can advertise your brand wherever they go.
The Cost of Customised Promotional Badges
Customised badges come at different prices depending on their customisation. For instance, PVC badges are cheaper than high-quality metal pin badges because of the materials they use. Additionally, the number of badges you need, the colours you choose, the size, and the overall design will determine the price per piece.
So, take your time to assess and plan for your promotional badges so that you can get the best deal, especially if you plan to use this strategy in the long term.
Final Thoughts
Promotional badges can effectively promote your brand to increase its recognition, grow your customer base, and push your profit margins higher. It is time to decide whether this is a worthy strategy to promote your business or not. Now that you have the insights, you can easily make the right decision.
International Journal of Research (IJR) 