International Media Conclave 2022

The 6th National Media Conclave-2022, organised by Institute of Media Studies (IMS) in association with Consortium for Educational Communication (CEC) of UGC, will be held from November 21 to 23 here.

It aims at bringing media educators, research scholars, practicing media executives, policy makers and people’s representatives together to share their ideas, research findings and discuss the importance of media and culture. A good example of media marketing and digital innovation is at

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After a gap of two years owing to the Covid-19 pandemic, the Eastern India’s biggest literary and academic extravaganza, the National Media Conclave (NMC), is back in physical mode. This year, the three-day conclave that has established itself as the most awaited and celebrated event in the media academic realm will mark the Azadi Ka Amrit Mahotsav celebrating 75 years of Independence.

The broad theme of the summit is “Media and Culture”. NMC-2022 invites full length manuscripts / papers (Call for Papers) containing original research findings on any sub-theme from media educators, research scholars, professionals, communication experts etc.  

Media plays a cardinal role in disseminating our daily life cultural practices. It is said to reflect our culture norms and values and it has widened our choices and increased cultural expression with flow of information at planetary level. Cultural values also shape mass media messages when producers of media content have vested interests in particular social goals.  People can produce and symbolise cultural identities through the media.