Understanding plurality in the concept of India markets and the games it takes up with the complex business issues , there isn’t one definite or singular point of view about that. To shape the India into the distinctive , consumer characterized and economic consumption patterns it takes several methods of application on what forces affect them. The fickle and capricious behavior of consumer patterns and splendid business activities that are been conducted in the same ceremony since years as a business tradition resulted in sudden shift and sales volumes start escalating or suddenly zooming downwards. It is not an unusual placement to be happening but several quarters of the study growth and statistics started following the healthy growth ways to develop Indian markets and their business economics. The erratic behaviour or new errants into the market shocks the state and condition of how the healthy market is running. The very functioning of the business and their ways of adoptions , evolvement have tremendous yet unnoticed impact on the India’s markets.

BEYOND HETEROGENEITY – Marketing the sets of consumer base of social cultures , diversifications of food habits , climatic behaviours , languages according to the religion , orientations of cultural bliss and the list follows. In order to extract most of the value from the Indian market , they need to develop certain strategies and build healthy competencies. However , it all depends from the social , political and economics lens we use to view the perspective of the evolvement in the business games. At the end of the day the forecasted behavior of Indian markets and their business proves it erratic and indecisive behaviour.