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Marketing for Millennials: 4 strategies for success

Millennials, the group we find hard to understand. This group of youngsters is far from the generations we have known. They are supportive, narcissistic, lazy, and what not. Is that even true? Who knows, one can never be certain.Marketing plan concept. Searching and targeting, planning and earning.

Who are they?

Howe and Straus identify millennials as people born between the years 1982 and 2004. Then there’s Time magazine that changes the timeline to 1980 through 2000. Finally, Newsweek defines millennials as people born between 1997 and 2004. You can adopt whichever suits you but the fact remains that millennial is the generation born towards the end of the 21st century.

Why focus on them?

This is a huge section of the world population. This large chunk is smart, educated and prudent. They like to be informed about everything. Education plays a vital role in what forms their opinion. About 50% of this generation has either gone to colleges and universities or is currently in the process of completing a degree. Educated, tech-savvy, and lived in the age of computing with internet connectivity. They are redefining everything including the global market trends.

Speaking of millennials in the US, they formed up about one-third of the population. They like to spend and the year 2013 saw $1.3 trillion coming out of their pockets. That is something that everyone wants to see. With that amount of population and spending, everyone wants a piece of this market. The marketing focus has shifted to them and the companies aim to indulge and acquire millennials as their consumer. They’re smart with the ability to draw comparisons which makes it harder to get their attention. We have compiled a few tactics that will get their attention and your marketing will be a success amongst millennials!

·      Mobile first

If there ever was one uniting factor amongst millennials, that would be smartphones. This one thing unites them. Everyone has a smartphone and it serves all sorts of purposes. It is their cinema screen, their book and their mobile one. Fast internet speeds broadened the horizons and it is now their wallet, encyclopaedia, and whatnot.

This is why we are going to ask you, is your landing page mobile friendly? Are they optimized for mobile? If not, you are missing out on a market that could potentially be everything you have been looking for. Here’s a list of things you need to look into that will ensure your viewer stays longer which may give you a better chance of cashing in on a sale.

  1. Pages optimized for mobiles
  2. Mobile friendly Call-to-action (CTA) tabs
  3. Engaging content

This is not all to it. Search engines update their algorithms that impact your page rankings. Google made a few changes and Mobile first indexing became the game changer. If your page or website is not optimized for mobiles, you will miss out on better ranking. This results in less visibility and hence fewer sales. So mobile optimization is not only important for millennials but is also vital for the remainder of the market as well.

·      Social media

Television, banners, hoarding and boards were effective in the past. They still are but the generation we speak of is fast changing this world. They grew up with technology and internet which has changed everything. Millennials too are different from the generation before them. This change demands that your marketing strategies change as well.

Technology and millennials have combined to change how they socialize. The emergence of social media platforms and then their expansion has affected more than just socializing trends. 71% of the US millennials use these social networks and spending about 5.4 hours a day. This speaks volumes about how much these platforms and networks mean to them.

·      Back a cause

Supporting a good cause has multiple benefits. It gets you the attention you want and in the process, you are making this globe a better place to live in. Perfect!

It is wrong to generalize your marketing strategy. Millennials form a huge group and like any other group, it is made of individuals. Focussing on a single agenda will not get your desired results. Why? The answer lies in the word choice. Different individuals respond to a message in unique ways. Take Spectrum internet for example. It falls under the Spectrum family tree but it caters your internet needs. It cannot replace cable TV.

Millennials do have similar behavioural patterns but they are unique individuals after all. They will react and respond to your message in a variety of ways. Reaching them out with strategies like backing a good cause will get their attention but opting other messaging mediums are important to resonate with the target audience.

Pew research predicts that 2019 is the year when Millennials will form the largest chunk of the world population.

·      Less robotic, more authentic

Let’s be honest, who doesn’t like to feel special? Everyone loves to know that they get the attention they deserve. No one wants to be at the end of a discussion or a group of words that are produced just the sake of it. Standardise content can have this problem. It’s stiff, sounds robotic, and doesn’t bid well with the millennials.

Millennials want to know they are important. A little personalization and they will feel the love. Interaction in an engaging manner leads to better understanding which can translate into getting the attention of the audience you have long been running after.

Conclusion

Every human may be unique but there are traits that can help generalize a group of people. Millennials are educated, smart, and wise. They are different from the people that we have seen in the past. Their educated minds are sensitive and the right steps can get you their attention. A combination of technology, personalized content and a will to make this world a better place is a recipe that will get you their attention. Once you have it let the quality do the talking. Attention gets you leads that get you sales and revenue you want!

TRANQUIL NIGHT DREAM

dreams.jpg
Night dream is just a virtual world,
Till it is boundless and not bold.
A good night dream, 
Resembles a fresh, white, well toned cream.
Sleeping in tranquil night,
Aiming to achieve the goal at any height.
To get real success in any field,
Even night dream works to provide us the courage to yield.
In the mind of a stakeholder,
Mostly the goal got the platform and support as a strengthened shoulder.
Just hardwork and luck can help us achieving aim,
Which is just a night dream which has now been achieved and not just fame.
-Sahaj Sabharwal
-Jammu city,
Jammu and Kashmir, India .

 

How to choose research problems without losing your common sense

It’s time to choose a good research problem for your study. You may have found a theme that interests you and you are already thinking of resolving the concrete problems that arise in it. If you still don’t know which field you like best, I suggest you carefully read the previous article in this series: Find the topic of your scientific research once and for all, which will allow you to quickly identify the most relevant topics and sub-themes for you when conducting a scientific investigation. In this article, you will learn to produce research problems and questions and filter them based on several factors to choose questions that will lay the foundation of good scientific work.

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Choosing a research topic or problem

Choose the theme.

This is the first step. It is very important because the success and value of the work to be done depends to a great extent on it. In that case, how to proceed?

We suggest several paths to follow.

– Examine personal experiences. For example, if the monograph is about pastoral, we may be interested in knowing how to advise marriages with problems. If it were in the field of teaching practice, we would be interested to find out why the teaching practice is defined in such a way, which theories have worked with this topic.

– Find out what topics have been recently investigated about the assigned field. For this we can resort to specialized magazines on the mission or on teaching work.

– Think about the needs of the teaching practice. What are the current problems that affect it? On what topics is there a marked deficit in terms of knowledge?

– Discuss with teachers or specialists in the field to investigate: teaching practice, among others.

To choose the theme, we must take into account several factors: the personal and general interest in it, the usefulness of the work to be done and the sources of information that are at our disposal. It is not advisable that we embark on an investigation for which we do not have sources of information or for which we do not find sufficient bibliography.

Produce problems and research questions

First of all, I want to briefly remember what we did in the previous article in this series: Find the topic of your scientific research once and for all. I think what I haven’t read can have problems understanding what we do and why we do it. Today’s post is a very important entry for anyone who wants to start a research project but doesn’t know how to deal with the first obstacle. I don’t want to make articles without legs or heads, in short, we remember:

– You find out what process to produce the right questions for your research.

– You know the importance of not being afraid to make mistakes and you end up with a fear that attacks you when you take the first step in the world of scientific research.

– You learn that desire is the most important factor in doing good scientific work.

– You find your passions by analyzing hobbies and interests.

– You explore your vital desires expressed in the previous points of your research area framework.

– You begin to make a store of ideas to become more creative scientists.

– You find various subtopics of research that might be based on your tendencies and knowledge.

In the last point of the previous article, we have produced a subtopic where it might be interesting to learn from the perspective of your research area. In my case, I like neuroscience and technology (among others). Combining these two big fields we can find subtopics such as cognitive neuroscience computing, cognitive modeling, artificial intelligence … Now, they are a very broad field and you need to limit your interest and ability to solve problems in a very specific niche.

How can you find an appropriate need to be resolved or investigated? Unfortunately there is no concrete method; 90% of your results depend on your ability to observe and creativity. The best I can offer you to overcome this resistance are some tricks that will allow you to speed up the process. Choosing a research problem basically must be done carefully and with several considerations. This is the same as when we are faced with a situation where we have to choose between the longines master collection or rolex collection. Hopefully this article is usefu

Finding a job in another city: what to consider and how to organize

One day you will want to make a fresh start and change your life, to give up everything that made you feel unhappy: old acquaintances, outdated relationships and work that you hate and that doesn’t give you any prospects. You decide to take a bold step – moving to another city. It can be anywhere. It can be two hundred kilometers from your native town or even two thousand kilometers – in another country. It’s important to consider carefully all the pros and cons before taking any significant steps.

If it’s impossible to work in your city, you can always move to another place with more prospects.

So, you have decided that it is time to leave your native town and search for a more promising job in another city.

Make certain that you need these changes

Decide where exactly you want to go. Read some criteria and make the right choice:

  • Think if you have any friends or relatives in the chosen city. They can guarantee you at least minimum support at a new place. It’s good to have someone you can ask for help in an unknown city.
  • Will you be able to find any job corresponding to your qualification in this city?
  • What prospects will open to you after moving to another city? If this city offers you the same prospects which you have in your native town, will it be reasonable to move? Especially if you have your own property in your locality. Moving to another city is a responsible step; it must be justified.

Estimate the market of job offers

Use jobsora.com to search job offers in the city you are interested in. Review the offers, salaries, conditions, requirements. Think about whether you are able to find an apartment in the right area, what portion of your salary you will have to pay for rent. Find as many options as possible to estimate all the possibilities at once.

It’s good if you know which company you would like to work for. Then you can search for a job in all the cities where the offices of this company are located.

Perhaps initially you will be able to work remotely, and if everything is all right, you will be able to make a decision to move.

Send out your CV, wait for the interview

  • Specify in your CV what city you would like to work in and that you are ready to move to another city.
  • Tell why you decided to move to another city in your cover letter. Emphasize that it’s a mature decision of an ambitious person.
  • Make a Skype interview if possible. It will be more convenient to communicate with employers on Skype in order not to go to another city for interviews.

Try to get the support from your relatives and go ahead!

Even when you’re ready to move, it can be difficult to leave everything and move to another city. But if you’ve made a decision — go ahead! Especially if you’ve found exactly what you were looking for.

It’s great if your beloved ones support you. If you have a family, it won’t be easy for them too. But you will definitely manage to cope with difficulties together. If your family is against your moving, try to convince your beloved ones. Tell them about the prospects that are waiting for you in a new place, about the opportunities that will open to you. Make them believe in yourself.

Here are eight motivating phrases which will help you to make decisions:

  1. If you do something you don’t like, you’re wasting your time.
  2. A goal without a plan is just a dream.
  3. Opportunities come along once. Create them yourself.
  4. Accept what you cannot change, change what you cannot accept.
  5. A perfect time will never come.
  6. Don’t put off till tomorrow what you can do today.
  7. Everything is possible. You only require more time to do impossible.
  8. If plan ” A ” doesn’t work, remember that there are still many letters in the alphabet.

Look for the best and find “your place”! Jobsora.com knows that you can do everything! All you need to do is believe in yourself and start acting!

Finding a job in another city: what to consider and how to organize

Businessman standing on a roof and looking at future city
Businessman standing on a roof and looking at future city
One day you will want to make a fresh start and change your life, to give up everything that made you feel unhappy: old acquaintances, outdated relationships and work that you hate and that doesn’t give you any prospects. You decide to take a bold step – moving to another city. It can be anywhere. It can be two hundred kilometers from your native town or even two thousand kilometers – in another country. It’s important to consider carefully all the pros and cons before taking any significant steps. If it’s impossible to work in your city, you can always move to another place with more prospects. So, you have decided that it is time to leave your native town and search for a more promising job in another city. Make certain that you need these changes Decide where exactly you want to go. Read some criteria and make the right choice: Think if you have any friends or relatives in the chosen city. They can guarantee you at least minimum support at a new place. It’s good to have someone you can ask for help in an unknown city. Will you be able to find any job corresponding to your qualification in this city? What prospects will open to you after moving to another city? If this city offers you the same prospects which you have in your native town, will it be reasonable to move? Especially if you have your own property in your locality. Moving to another city is a responsible step; it must be justified. Estimate the market of job offers Use jobsora.com to search job offers in the city you are interested in. Review the offers, salaries, conditions, requirements. Think about whether you are able to find an apartment in the right area, what portion of your salary you will have to pay for rent. Find as many options as possible to estimate all the possibilities at once. It’s good if you know which company you would like to work for. Then you can search for a job in all the cities where the offices of this company are located. Perhaps initially you will be able to work remotely, and if everything is all right, you will be able to make a decision to move. Send out your CV, wait for the interview Specify in your CV what city you would like to work in and that you are ready to move to another city. Tell why you decided to move to another city in your cover letter. Emphasize that it’s a mature decision of an ambitious person. Make a Skype interview if possible. It will be more convenient to communicate with employers on Skype in order not to go to another city for interviews. Try to get the support from your relatives and go ahead! Even when you’re ready to move, it can be difficult to leave everything and move to another city. But if you’ve made a decision — go ahead! Especially if you’ve found exactly what you were looking for. It’s great if your beloved ones support you. If you have a family, it won’t be easy for them too. But you will definitely manage to cope with difficulties together. If your family is against your moving, try to convince your beloved ones. Tell them about the prospects that are waiting for you in a new place, about the opportunities that will open to you. Make them believe in yourself. Here are eight motivating phrases which will help you to make decisions: If you do something you don’t like, you’re wasting your time. A goal without a plan is just a dream. Opportunities come along once. Create them yourself. Accept what you cannot change, change what you cannot accept. A perfect time will never come. Don’t put off till tomorrow what you can do today. Everything is possible. You only require more time to do impossible. If plan ” A ” doesn’t work, remember that there are still many letters in the alphabet. Look for the best and find “your place”! Jobsora.com knows that you can do everything! All you need to do is believe in yourself and start acting!