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What Is Social Selling And Why Is It Important?

 

Social selling involves leveraging your social network to build trustworthy relationships, find the right prospects, and achieve your sales goals. Unlike social media marketing, social selling allows you to zero in on your social media prospects and build rapport with them. Social selling creates better leads and eliminates the need for cold calling if done right.

Potential customers are likely to think of your brand first whenever they need to purchase if you actively connect with them on social media. Social selling is not about bombarding potential clients with unsolicited DMs and tweets. It is also not about adding new contacts to your list – but rather making social interactions meaningful and presenting your brand as a solution giver.

How Can Social Selling Help Your Business?

Small brands can achieve brand awareness through social media by sharing easy-to-create content such as infographics, ads, short videos, and links to high-quality content that addresses trending topics and answers clients’ questions. You can also use hashtags to make posts appear in common queries on social media and boost brand awareness.

Greater Brand Awareness

Social selling can help you manage how the public perceives your brand. It’s no secret that customers go to social media to vent about bad customer service. 

Whether such complaints come through Instagram, Facebook, or privately through a messaging app, respond to them quickly and professionally. If a customer compliments your brand, let them know how much you appreciate them as soon as possible.

Cut Down Sales Cycles

Social selling encourages you to cut down on cold calling. Research shows that 39 percent of B2B professionals acknowledge that social selling reduces the amount of time spent on researching accounts and contacts. 

Being present online allows you to listen, monitor, and respond to conversations since buyers go online to ask for recommendations from industry peers. Qualified prospects will do business with you if you position yourself as an industry expert by consistently sharing high-quality content.

Outsell Your Competitors

Your business accounts on Facebook, LinkedIn, or Twitter can professionally present your small business and its message for potential customers to see.

 Leveraging these platforms to share customized content can put you ahead of the competition, attract more customers, get customer feedback, and build customer loyalty. It can also help your business increase its market reach to international markets.

How to Get Started with Social Selling

New social media channels keep popping up now and then. While it can be tempting to be active on all social media channels, it is not always a good course of action. You need to strategically choose social media channels that can work for your business. 

Select the Perfect Social Media Channel

Different platforms offer different advantages. Create social media goals that align with your business goals, and through these goals, a few social media channels will stand out to be suited to help you reach business success.

Optimize Your Profile

A well-optimized business profile can help potential customers discover you through keywords, learn more about your products and services, and visit your website. Optimized profiles can also help convert conversations to more compelling leads to more loyal and paying customers. If your social media profile remains unoptimized, the profile fails to drive traffic, increase email subscribers, and increase sales.

If your profile does not tell users anything about your brand or what you do, it can hurt your business growth. Include social media optimization in your digital marketing strategy as it helps increase product awareness, connect with customers, and mitigate potential damaging news. If you are not sure if you can do it on your own, consult creative marketing agencies in NYCto guide you through.

 

Engage With the Right Audience

Before anything else, you need to know and understand your target audience. Once you understand what your audience likes, start creating content that they crave the most. Come up with a strategy to help create and share valuable content.

You can leverage storytelling to build relationships, introduce your business, and add value. Engage with your audience. Leave no question unanswered, analyze how your audience responds to your content, and nurture these relationships by providing your customers with relevant content and continuously engaging with them.

More About Social Selling

Social selling has something to do with social media and everything to do with people. It is a modern way of interacting with prospects and statistics now show that 90 percent of sales reps are now using social selling tools. 

Selling has evolved. These days, sales are all about building strong and trustworthy relationships with prospects. Social selling gives prospects an impression that you are an expert in your field and puts you ahead of competitors who still use traditional sales techniques.

How to Write a Conclusion for a Research Paper

The conclusion of a research paper is the section that ties everything together in a logical manner. It provides a concise description of your research’s findings while emphasizing the importance of your work. There are many different types of research topics, such as argumentative, analytical, etc. and you must choose the appropriate tone for your research paper. 

Photo by Judit Peter on Pexels.com

The primary observations should be demonstrated in the conclusion based on the significance of your results and ideas. You can get aid from a research paper writing service and gain vital knowledge. The conclusion gives your readers a broader view of your research helping them to see the subject of your study from a new perspective. 

Stepwise Guide on How to Write a Conclusion for a Research Paper

Below is the stepwise guide to help you devise an effective conclusion for your research paper:

1.    Restate Your Research Question/Thesis

You will not be able to write a meaningful conclusion until you explicitly state your research’s major topic. You must reiterate your key question in one sentence and explain its significance. If the reader did not pay close attention to what was delivered throughout the work, the ending section can provide him with a quick overview. 

It enhances the worth of your research work by providing a summary of your entire concept and findings. It’s critical to pick a topic that you can successfully explain and back up with evidence to prove your claim. Begin your conclusion by stating the major topic to ensure that it satisfies the aim.

2.    Summarize the Most Important Points

You must remind the reader of the points you have proposed in the paper. Your essential points should be conveyed briefly to capture the substance of the entire text. This can be accomplished by rereading the topic sentence of each key paragraph or section in the body of your work. 

Avoid repeating extraneous information or supporting details and instead focus on stating the important points. You should avoid providing new content in your conclusion in most cases. You make the reader understand the importance of the study you conducted to write a research paper by summarizing the important points.

3.    State the Findings and Outcomes

After you have presented the key arguments, you should elaborate on the significance of these ideas. It will assist your reader in analyzing how your topic’s consequences may influence the specified outcome. You can even include facts from other findings to further emphasize your point.

Your findings will not be accepted unless they are backed up by solid research and a well-thought-out strategy. When writing a research paper conclusion, include all of your actions in the body to show what study you have conducted. Your findings must point to a practical solution rather than a hypothetical or speculative one.

4.    Address the Limitations

You must investigate the flaws in your research so that if someone conducts a critical analysis of your work, he does not come across anything irrelevant or out of context. You should double-check that all of the claims you made in your research are true and supported by facts and evidence.

It enables you to thoroughly examine your document from many angles. If there are any flaws, you can fix them before submitting them for publication or any other action.

5.    Use CTAs When Suitable

CTA (Call-to-Action) is not the requirement of every research paper as different topics have different demands. It is used to persuade the reader to take any action and is usually a single line written in a convincing style. 

Research papers on topics that address the public or raise concern on any important issue must have a CTA in the concluding paragraph. It gives a sense of direction to the reader and helps him analyze what contribution can be made from his side. 

6.    Pose a Question

You can explain the broader context of an issue in the conclusion by including “so what” questions that show how your research can help in resolving the issue. You can also ask questions from the reader to grab his attention and motivate him to do further analysis on the topic. 

It enhances the curiosity and interest of the reader and connects him with your research more effectively. Do not stuff it with too many questions but make sure to include some essential ones to add value to your research work. 

7.    Conclude Your Thoughts Comprehensively

You can make your conclusion more interesting by answering the questions that were not much described in the body portion of your essay. In this way, you get an opportunity to show your grasp of the topic and extensive analysis. 

Your whole theme and discussion must be concluded properly in a brief manner that makes your main idea clear. It creates a great impression on the reader’s mind and makes your paper worth the read. 

Conclusion

To compose the concluding portion of the research paper, one must keep in mind the points stated above to enhance the value of the paper. Whatever technique you choose, make sure your research paper’s consistency and tone remain intact. It should convey your message and make the desired impression on the readers.

Best Practices for Using a Histogram

A histogram is a graphical representation of the distribution of data. It is a graph that shows how often data occurs within certain intervals. Histograms are used to help identify the shape of a distribution and to estimate the probability of observing a value in a particular interval. 

Histograms are an important part of data analysis, and there are a few best practices for using a histogram that you should always keep in mind:

Always use histograms to visualise your data.

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Histograms are a powerful way to visualise your data. They allow you to see the distribution of your data, and can help you to identify any outliers or anomalies. Your histogram will show you the distribution of your data. You can see the number of data points that fall into each category.

Make sure that your histogram is properly scaled.

Histograms are a graphical representation of the distribution of data. They are used to show the number of data points that fall within a certain range. Histograms can be used to measure the central tendency, variability and shape of a distribution. A histogram should be used when you have a large amount of data. The data should be evenly distributed and there should be no outliers. If the data is not evenly distributed, you can use a box plot.

Always use bins that are of the same size.

When creating histograms, it is important to use bins of the same size. This will ensure that the histogram is accurate and provides an accurate representation of the data. If bins of different sizes are used, the histogram will be inaccurate and may not show the true distribution of the data.

Make sure that your data is evenly distributed across all of the bins.

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One of the most important tasks when working with histograms is to make sure that your data is evenly distributed across all of the histogram bins. This will ensure that you are getting an accurate representation of your data. If your data is not evenly distributed, you may not be able to make accurate inferences from your histogram. There are a few ways to ensure that your data is evenly distributed. One way is to randomly sample your data. This will help to ensure that each bin has an equal number of data points. Another way to ensure even distribution is to use the histogram’s bin width to calculate the number of data points that should be in each bin. This will help to ensure that each bin has the same size.

Use a good, reliable algorithm to calculate the bin boundaries.

To calculate the bin boundaries for your histogram, you first need to determine the input range. This is the range of numbers that you will be using. Then, you need to determine the number of bins you want to use. This is the number of divisions you want the input range to be divided into. Finally, you need to determine the size of each bin. This is the size of each division in the input range. Once you have these three values, you can calculate the bin boundaries for your histogram. First, divide the input range into the number of bins you want to use. This will give you the number of divisions in the input range. Then, for each division in the input range, calculate the size of the bin and the number of data points that fall into that bin. Finally, add up all of the values to get the total number of data points in the histogram.

Histograms are an important part of data analysis, and, by keeping these best practices in mind when using them, you can make the most of their data visualization and insights.

6 Reasons To Attend an MS Excel Training Course

6 Reasons To Attend an MS Excel Training Course

Excel Program

There are many different programs that you can use to organize data for your home, school, or business. Excel is one of the programs that many people use to do this, a program that is one of the easier ones to use. Excel allows you to not only to organize your data, but also allows you to calculate the data, and evaluate that data. You can also make charts, tables, and graphs to better show the data and how it affects the company with which you are working. 

Ways to Learn

            There are many ways to learn to use Excel, so that you can use it to the best of your ability. You can learn it on your own, watch videos on the internet such as this one here, or take classes to learn the program. All these methods are good in their own way but depending on what you are using the program for you might want to learn in a unique way. 

 One way is to just sit and play with the program, learning as you go. You can learn this way in your own time and learn only what you need to learn for your particular project. This is an effective way to learn if you are using the program for personal reasons. This might be to do your monthly budget or to plan for a trip or other big expense. 

            By working on your own and learning the program, you can save yourself some money, but this way usually takes longer than other methods. If you need to use Excel for business, this might not be the way to learn the program. However, this is an effective way to learn if you are using it for personal reasons such as making monthly budgets and trip planning. 

            Another way to learn Excel is to access the internet and learn through videos and websites. Learn more about Excel at this site: https://en.wikipedia.org/wiki/Microsoft_Excel. This method will take a while, and you must decide which website or video to trust to give you the correct information. There are people that really know what they are doing and share their information with others. On the other hand, there are people who pretend to know what they are doing and share what they think they know. You might learn something this way, or you may get everything wrong, taking longer to complete your project. 

The Best Way to Learn

            Probably the best way to learn how to use Excel is to learn from an excel training course from experts. Learning in this way will ensure that you learn all the tips and tricks to allow you to have the best project possible. Experts can show you step-by-step how to use each aspect of the program. Learning this way will help you to make more professional projects getting better results. It also allows you to receive a certificate showing that you learned from a professional. 

Six Good Reasons

            There are six good reasons to attend an MS Excel training course so that you can get the best results from the program. You can earn Excel Certification that will set you apart from your colleagues and to show employers that you have the skills needed to do your job. This training can make you more efficient in your job allowing you to do better and be more competent. Learning Excel from a training course will give you more credibility than learning on your own or using videos from the internet. You can be more prepared to work in financial positions with professional training. 

            It has been around for many years and Excel will probably be around for many years to come. This means that this is a skill that will always be pertinent to the business world and other jobs, as well. 

One

            Setting yourself apart from your colleagues is important if you want to move up in the company. By using this program, you can create spreadsheets that will show your employer the finances of the company and allows you to create graphs and charts to track where the money in the company goes. You can create schedules for staff and manage inventory.

Two

            You can become more efficient in your job by learning this program. You can learn to format cells in the program based on a certain criterion and apply it to other cells quickly. By using the charts and tables option, you can use the information in the cells to clearly show trends in the market without having to use a separate program to make them. 

Three

            By learning how to use this program from a reputable company, you will gain credibility with your employer and your colleagues. If you try to do this on your own, you will not get the certificate that shows that you know the program inside out. You can use this certificate to show that you are willing to learn new aspects of your job and are not afraid to try new things. 

Four

            Having a certificate to show that you have put the time and effort in to truly learn the program. If you have paid attention in the class, you can use your skills to improve in your career. 

Five

            You can be better prepared to do the financial aspects of the company you work with. You can show the information with graphs, tables, and charts. 

Six

            Excel has been around since 1985, making it a standard in the computer world. By learning this program instead of another one, you can be assured that you are on top of the business world. Since it has been around for decades, you can rest assured that the things that you learn will be around for many years to come. 

Conclusion

            There are many ways to learn Excel depending on your needs for the program. If you want to be the best in your business world, it is best that you learn from a professional expert in the field. Excel can help you to get ahead in your employment by giving you ways to show your company how they are doing financially. You can show your employer that you are willing to learn new skills to improve yourself. 

WHAT IS AN OMNICHANNEL CUSTOMER EXPERIENCE?

Customer expectations are changing swiftly and businesses need to adapt through digital transformation to understand the customers and their journey. Customer experience is now becoming the key differentiating factor in the customers’ decision-making process. The positive or negative experience customers receive across multiple touchpoints is what now defines the brand.

Omnichannel customer experience is no longer an aspiration. It’s fast becoming a must have for any modern business.

And that’s because consumers don’t have just one way to interact with your brand any more. There’s a whole range of different channels available at their fingertips to reach out and learn more about your products and services: Google searches, social media, videos, and mobile apps to name but a few. 

The reality is, if you want to cater to the modern consumer, you simply have to adopt an omnichannel approach. 

So, let’s take a look at exactly what omnichannel customer experience is and how you can create and improve it for your company.

Photo by Andrea Piacquadio on Pexels.com

What is omnichannel customer experience? 

Omnichannel customer experience is when a business advertises to, sells, and supports prospects and customers across multiple channels, treating each interaction or touchpoint (e.g. social media, SMS, chatbots) as part of a single, frictionless whole. 

An omnichannel approach enables customers to begin their experience with your brand in one channel and continue it on another channel seamlessly.

Why is an omnichannel customer experience important?

Omnichannel customer experience allows you to reach the modern consumer in a contextually relevant way at every point in their journey, regardless of the channel they access from.

This positively impacts the quality of customer interactions and creates greater customer engagement.

Benefits of omnichannel customer experience

Adopting an omnichannel approach has a number of benefits for both your customers and your business. Some of the most important are:

  • More choice for customers. Modern customers expect a frictionless experience with your brand. Providing a variety of integrated channels allows them to interact with you however is most convenient for them while maintaining relevance.
  • Improved customer retention and revenue. According to ClickZ, shoppers who use three or more channels to interact with brands have a purchasing frequency rate 250 percent higher than single-channel users. Harvard Business Review also reports that customers who used more channels spend an average of 4 percent more in physical stores and 10 percent more online.
  • Cater to a broader audience. Certain consumers may favor certain ways of interacting with a brand. The greater the number of channels you have available, the greater the variety of potential customers you can attract. 
  • Collect better data. Omnichannel journeys provide a rich source of data. This data can be used to gain a deeper understanding of your customers and provide valuable insights into where customers encounter issues, allowing you to improve your offering.

Omnichannel vs multichannel customer experience 

Most businesses use multiple channels for sales and support. But having multiple channels doesn’t automatically equate to an omnichannel experience. 

A multichannel business may have a website, social media account, brick and mortar store, and so on. However, every channel operates independently in its own silo. There might be one goal and strategy for Facebook and a different one for a company’s website. 

An omnichannel approach also involves interacting with consumers through a variety of channels, but instead of having a unique strategy for each one, omnichannel focuses on creating an integrated experience in real time. All the channels are knitted tightly together.

How to build an omnichannel customer experience

Wondering how to get started with an omnichannel customer experience? Here are some tips you can use to integrate multiple channels.

Map the customer journey 

It stands to reason that if you want to create a seamless omnichannel customer experience, you need to fully understand your customer journey: where buyers begin, and all the touchpoints that lead to purchase and beyond. 

Mapping the customer journey also helps you identify where gaps and issues arise. Once these are out in the open, you can make tweaks to them and optimize the shopping experience across channels to increase sales and improve convenience.

Listen to feedback

Feedback from customers can give you the information you need to improve the customer journey and create a more cohesive customer experience. 

So, collect reviews and ask your customers for their opinions. Use the opportunity to find out how customers want to interact with your brand. That way you can build an omnichannel approach catered specifically to your customers needs.

Sending out surveys can be done through email or mobile apps, or you could even generate a popup on your site that lets customers rate their experience and give comments and suggestions.

Use the right technology 

Seamless user experiences are impossible without the right technology. Support agents should be able to contact customers through live chat, video and voice calls, mobile apps, and more depending on their preferred method of communication. 

But to create a true omnichannel customer experience, you need to bring all of this data together in a single customer view. That way, no matter what the channel a customer accesses from, your team has all their information available to pick up seamlessly from where they left off.

Websites should also use technology to offer personalized experiences in the form of product recommendations to encourage customers to make repeat purchases.

Identify the stakeholders 

Implementing an omnichannel experience doesn’t happen overnight. You’ll need to work closely with multiple departments, like your sales, marketing, customer service, and product teams. At the end of the day, a cohesive customer journey relies on a cohesive internal approach to get it done.

If it all seems too overwhelming, a good tip is to start small and then modify the customer journey across further platforms as you go. You can align experiences in your main channels first, then expand these experiences across multiple supporting platforms.

How to improve the omnichannel customer experience

Even with an omnichannel customer experience strategy in place, there’s still room to build on this and improve over time. Here are some ways you can go about it.

Better understand your customers

Even a well-planned omnichannel strategy will fail if it’s not directed at the right customer. To make sure that doesn’t happen, you must have an up-to-date understanding of consumer behavior. 

Use big data and surveys to gain insights into customer behavior, what they expect from your brand, and how this changes over time. Making business intelligence and analytics software part of your research process can provide you with valuable insights into who your ideal market is and what they need from you.

Follow the leaders

There are plenty of success stories to follow in the omnichannel world. While copying the steps taken by brands like Starbucks, Amazon, Disney, or Bank of America won’t likely catapult your business to the same level of success, paying attention to where they’re putting their resources can help you find your way. There are some examples of companies getting omnichannel right later in the post to give you some ideas.

Get the support you need

Maintaining a successful omnichannel customer experience isn’t a one-employee show. It takes an entire team to make sure things are on track. You’ll need managers, researchers, developers, freelancers, and, most importantly, support. If there is doubt surrounding the effectiveness of an omnichannel program, address it straight away before it becomes a problem. And as new employees join the business, make sure they understand the emphasis being placed on omnichannel at the organization.

Develop your mobile capabilities

Not all industries have mastered mobile-friendly platforms yet. And surprisingly, there are plenty of ecommerce businesses whose websites could use a facelift and a few upgrades. Not only does this create doubt in a client’s mind about your brand, but it hurts your SEO ranking, which affects how prominently your business’s website appears on search engine results pages. Consider using a mobile-friendly analyzer to see how your website is stacking up.

Conduct a content analysis

The appearance of your site, app, support articles, and social media should all be consistent. But no matter how great they look, they won’t get you far without great content. Some businesses tend to focus on writing keyword-heavy blogs and website pages, hoping to rank high in search engines. Or, their product writing is clunky or unclear. Conduct a content analysis of your website and other platforms to make sure you’re catering to your readers and users, no matter where they see you.

Improve your response times

What’s your average response time for social media inquiries? It may surprise you to know that close to half of consumers expect a social media response time of fewer than 60 minutes. And if you’re not responding to customer messages at all you’re doing your brand a great disservice. 

When it comes to your website, make sure you’re taking every opportunity to engage and address visitors. You can use communication channels like live chat software or chatbots to make every visitor feel heard and appreciated.

Take your omnichannel approach offline

There are plenty of offline omnichannel opportunities. Even though most client interactions are digital, there are still analog channels that might make sense for your industry and business. Radio, magazine ads, direct mail, event sponsorships, and branded merchandise are all examples of offline channels you can explore and integrate into your strategy.

Rethink in-store consumer experiences

Today’s consumers are often uncomfortable in brick-and-mortar stores compared to browsing online at home. Research shows that 87 percent of consumers research products online before purchasing. Help consumers transition easily from online to offline. This could be something as simple as providing live inventory for brick-and-mortar locations so customers can easily decide whether to make a trip to the store. And if it’s not in stock, your website could recommend other products that might fit the bill instead.

Choose your channels wisely

One mistake many companies make with omnichannel is thinking that they must be on every platform. Omnichannel marketing isn’t about being everywhere, but about being present, available, and consistent in the places your target consumers are and creating a positive user experience.

Learn where your customers are spending their time — whether it’s Pinterest, Instagram, Facebook, or LinkedIn. Don’t forget about offline opportunities as well. Optimize your content for only the offline and digital channels that you need in your marketing approach. There’s no point overstretching and putting your message where it won’t be heard.

Keep it consistent

It may seem obvious, but whenever you doubt the direction your omnichannel strategy is going, remind yourself that consistency is key to developing loyal audiences and stronger customer relationships. From your website to your app, from your social media pages to your email, from your employee’s shirt logo to your receipts, strive for consistent branding throughout.

Familiarity breeds trust, trust builds repeat customers, and the easiest way to grow revenue is through repeat business.

Examples of omnichannel customer experience

Need some inspiration? Let’s take a look at a few top brands that have successfully integrated different digital channels. 

Starbucks 

Starbucks offers a premium user experience. 

Customers are rewarded with a free drink after they sign up for a customer loyalty program. When they make a purchase through the Starbucks card, they can reload through the app, website, in-store or by a mobile device — and their total rewards points are updated across all platforms.

Coffee enthusiasts can also make mobile orders, gift digital Starbucks cards, find stores near their location and tip their baristas without going out of their way. 

Neiman Marcus 

Neiman Marcus is a fashion brand that uses technological innovation to connect online and offline platforms. 

The Neiman Marcus app connects shoppers to sales associates through text messages, calls, emails, or FaceTime. Shoppers can also use it to check their points and view upcoming events or promotions.

The website delivers personalized product recommendations and remembers size preferences, too. One major differentiator between Neiman Marcus and other online stores? You can use geolocation to find items stocked in nearby stores. New arrivals that suit customers’ preferences are sent through email and direct mail. 

“Memory Mirror” is another distinct omnichannel feature. Have you ever wondered how your outfit looked from behind or from the side? The Memory Mirror can record and capture your try-ons from every angle. Hesitant shoppers who need a second opinion can also seek advice on their looks by sharing the outfits with their network. 

The Dufresne Group

The Dufresne Group used technology to take services online while keeping the kind of in-person experience so pivotal for selling in an industry like furniture. 

Previously, furniture repair required two on-site visits: one for assessment and the other for the repair work. Video chat allowed the team to reduce on-site inspections, providing the same high quality service instead remotely, increasing convenience.

Omni-channel marketing ensures that messaging and branding are consistent among channels. It acknowledges and addresses the customers across their preferred platforms to deliver a smoother buying experience at every stage of their journey. It also includes merging the different channels together (for example, social media, website) for promotional experiences.

Social Media Automation — Everything You Need to Know

Integrating effective social media automation into your business’s processes will result in more engaging content — and in today’s world, that could spell the difference between failure and success.

To put it simply, social media automation should be a crucial part of any business plan.

In this article, we will discuss how using social media automation tools can help create and schedule more engaging content.

What is social media automation?

Social media automation helps businesses organize their social media presence. Through the use of tools, you can create, schedule, and share content with audiences, usually for marketing purposes.

As a result, businesses can increase profit margins and dedicate more time to their team members and other tasks. Below are a few key points exploring why your company should use social media automation tools.

What are the benefits of social media automation?

Social media automation ensures your business doesn’t miss out on connecting with its customers. The number of social media users in the world today is 4.62 billion, which is more than half the global population.

Automating your social media with, for example, scheduled posts and chatbots to respond to comments, is a great way to reach those users. In fact, 80% of businesses that use social media automation reported improved lead generation and an 77% increase in conversions.

If this statistic alone doesn’t pique your interest, have a read below through some of the key benefits of social media automation.

It will make your content consistent, boosting your online presence

Maintaining a consistent stream of engaging, quality content is paramount to building your online presence. It is what separates you from the crowd.

Consistency can be achieved with social media automation tools like Buffer and Hootsuite that enable you to accurately schedule your content for historically peak times across multiple platforms.

Maintaining consistency in the voice and timing of your content is key to a successful marketing strategy. Consistency will help your business create a brand-specific voice and style.

Automation will free up time to use elsewhere

Integrating social media automation tools into your business can save you and your team hours of hard work. Devoting manual time to post content across multiple social media platforms once your business starts to pick up speed will limit your progress.

Familiarize your team with suitable tools that can help them strive toward your business objectives. Run your content through a grammar checker to ensure it’s free of errors. Enlist the help of friendly chatbots. Schedule posts meticulously with easy-to-use planners.

Automation improves engagement

Monitoring activity across all of your social media platforms in one place will make it easier to achieve higher user engagement.

Being privy to consumer consensus, brand mentions, messages from the community, and statistics on each post are all pieces of valuable data that can be leveraged to help drive engagement.

Maintaining a level of organization through social media automation applications will also ensure you are responding to your community in a prompt manner, making you more aware of your community’s needs.

Content marketing that is engaging and powerful will be what makes a difference to your company’s bottom line. One well-written advertisement or clever call to action can be worth countless poorly thought out pieces of content.

Scheduling posts ahead of time will mean you or a team member won’t have to stop what they’re doing numerous times a day to post or tweet. Since you won’t be rushed, you can make your content the best it can be. And you can spend your time on pressing tasks while automation takes care of social media.

Get to know your community

Social media automation tools can also be great ways to listen to what your community wants.

Social listening is when you use tools that gather data and then automatically piece together the conversation people are having about your brand or industry in the online realm.

This is highly valuable information, and if used wisely it will help you create even more engaging content in the future.

It can help you understand things like:

  • The best time to post future content.
  • Growing trends or needs that the community wants to be fulfilled.
  • The best or worst aspects of your competitors’ content.
  • How your content is better than your competitors’.
  • Ways your content is being beaten by your competitors.

This information is pivotal and should be at the forefront of future content design.

5 best social media automation tools

1. Postfity

Postfity Dashboard: create, automate, and analyze social media content

Easily schedule posts across multiple social media platforms to ensure you maximize audience engagement. Postfity’s seamless UI design helps you keep organized and on top of your social media content.

When you are posting on three or four platforms daily, it can sometimes get overwhelming.

With excellent functionalities across Twitter, LinkedIn, Facebook, Instagram, and many others, social media automation is an attractive prospect on Postfity.

Use the platform’s sleek calendar dashboard to gain insight into the upcoming days and weeks of your social media content, and give desired group members secure access to simultaneously work on the same profile.

Postfity also recommends trending and new post ideas generated by AI that have analyzed search engine results, which can help inspire your team’s future content.

2. Sendible

Sendible Dashboard, Facebook activity overview

The all-in-one dashboard of Sendible makes social media automation easy.

Designed for use by larger agencies, Sendible is perfect for anyone who is on multiple platforms with several accounts on each. 

With an intuitive workflow and the ability to link multiple members to one account, Sendible will help you organize even the largest of content libraries.

Sendible posts are queued in bulk and then scheduled to be posted at a time when your community is most active. This drives engagement. 

Social Inbox is a feature that compiles all comments and activities of your community in one place. This makes it even easier to stay actively engaged with them.

Add streams from different social media platforms and prioritize new community comments and activity. Once you have responded to the messages from your community, simply archive them and keep your inbox tidy.

3. Sprout Social

Sprout Social Dashboard: publishing calendar

A great alternative to Postfity and Sendible is Sprout Social.

Sprout Social’s holistic approach to community engagement has made them an attractive social media automation application for many budding businesses.   

Similar to Postfity, Sprout Social offers a structured calendar dashboard that helps you stay on top of your future content.

The platform provides social listening analytics to help you gain excellent consumer insight, meaning you can adjust which content you are producing to more authentically engage with your audience.

Manage all your campaigns, development, and analysis from inside the application. Sprout Social is a one-stop-shop for efficient social media automation.

4. TweetDeck

TweetDeck Dashboard: organize and analyze tweets in one place

This one is helpful if you want to improve your presence on Twitter.

With over 330 million active users, marketing through this platform successfully can reap dividends.

The short lifespan of content on Twitter, as well as content length restrictions, makes creating engaging content difficult.

That’s why TweetDeck offers marketers the options to monitor unlimited “keyphrase” tweets, which are laid out in columns on your dashboard.

This helps you watch what is happening in the demographics which interest your team in real time.

Having several columns to monitor at a time can be strenuous.

This is why the platform built an excellent filtration system, helping you be exposed only to content that you plan to learn from and market with.

With this tool, it’s easy to create tweets ahead of time and schedule them to be posted on multiple accounts days in advance.

5. Tailwind

Tailwind Landing Page: Pinterest creation and scheduling

If you aren’t taking advantage of Pinterest’s platform as a way to market to your community, you should consider doing so.

If you use Chrome, the Tailwind extension is extremely user-friendly and can be integrated instantly.

Drag and drop to your editorial calendar and get a huge leg up on organizing your social media content.

The smart loop feature allows you to repin high-performing content and informs you which boards to republish to. This makes scheduling content to relevant times of the year even easier.

Comprehensive analytics track pins’ performance, enabling you to monitor and learn from past and current campaigns.

The innovative “Tribes” feature encourages collaborative community marketing. Gain access to group boards by creating meaningful Pinterest content and contributing to the tribe, which can have viewerships that can range into the millions.

Automate your success

There is no denying that social media automation is here to stay.

These tools will open up doors for your business. Staying active and informed in this space will allow you to remain ahead of the pack.

Your content can always improve, and your processes can always be more streamlined. Even if your social media marketing is already showing positive results, don’t be afraid of changing a winning strategy.

You’re likely to see even greater success with social media automation, and the hours you free up will be a precious resource as your business grows.

What is a cell phone interceptor?

Cell Phone Interceptor

Interception of mobile phone calls used to be a simple radio-scanning exercise back in the era of the initial analog systems. Digital systems such as GSM proved to be a lot more secure, encompassing encryption and difficult to overcome complexity. As a result, mobile phone interceptors require a professional approach which shall consider the right equipment to be used. We at Stratign encompass beneficial Passive, Semi-active, Hybrid and IMSI catcher cell phone interceptor solutions i.e. GSM interception Systems. Before we move to our solutions, let’s have a quick look through on the fundamentals.

Cell Phone Interceptor – What is it?

A Cellphone interceptor is an off-the-air Cellular Monitoring system that is fully passive, intercepting and monitors GSM signals. Monitoring GSM communications for Cell Phone Interception can be achieved at the following frequency bands:
• 700 MHz
• 850 MHz
• 900 MHz
• 1800 MHz
• 1900 MHz
• 2100 MHz
• 2300 MHz

How does the system work?

For instance, assume that the operator of the Cell Phone Interceptor must capture a specific GSM voice communication and have the phone number under investigation. Regarding the information, simply having the phone number isn’t enough, as this contact is never really transmitted over public airwaves. In a GSM network, a unique identity is generated for the verification process of all the GSM cell phone users. Using a proprietary observe and capture process, this Mobile Phone Interceptor learns the identity to correlate to the specific phone number under investigation.

The system registers that contact and stores it in the memory which is classified as a potential number to be monitored. Then the Cell Phone Interceptor observes that number as well as other targeted numbers saved in memory. The system permits the user to hear the calls while they are occurring, as well as retract voice conversations that were saved. The interception of calls can be examined or documented onto the system’s hard drive and stored for future recovery.

Stratign’s GSM Interception Solutions via Cell Phone Interceptors

The Cell Phone Interceptor equipment from Stratign is used for GSM interception to gather intelligence on suspected criminals and terrorists. No hard-wired link to the cellular provider is mandatory, as the GSM Interceptor is capable of intercept GSM signals, off-the-air.

These Cell Phone Interceptors can break the GSM A5.1 encryption algorithm used in GSM communications during real time operation enabling Stratign to track and monitor the activities of suspected terrorists and criminals. GSM Interception for the A5.1 protocol deciphers the encryption format used to secure GSM A5.1 communication.

1. GSM IMSI Catcher System

The system is intended for the government agencies and law enforcement groups to covertly collect basic GSM information (IMEI) of the mobile phones operating in the 2G/3G (UMTS)/4G (LTE) networks within the coverage area. The basic unit of the STN INT 5020 IMSI is an LTE and 2G/3G/4G interception module which can communicate with the corresponding types of mobile phones The system scans the environment to search and identify all the networks and capture the signatures of all calls operating in the area.

2. Passive Cell Phone Interceptor System

The Passive GSM Interception System is a multi-channel tunable GSM Monitoring system which can be used to intercept communications from any cellular service provider in the world. The system is intended to ensure interception and deciphering of voice conversation from standard GSM-850/900 and DCS/PCS-1800/1900 Cellular networks in stationary or in mobile environments. The Passive Cell Phone Interceptor System can do various tasks while conducting monitoring. System compresses and stores intercepted voice calls, SMS’s and protocol information on the control PC hard drive. It has user-friendly interfaces, which allows the user to perform various kinds of tasks, to provide the control of the system during its operation. The system can be configured to monitor 8/16/32 duplex GSM communications.

3. Semi-Active Cell Phone Interceptor System

To intercept Voice and SMS from GSM network without taking any help from service provider, Stratign proposes their off the air GSM monitoring system which is designed to intercept Voice and SMS along with call related information from any GSM network operating in 850MHz, 900MHz, 1800MHZ, 1900MHz and 3G/4G(LTE) bands. Also, it is especially useful to prevent criminal actions of the targets, to disorganize criminal group activity and to carry out various tasks in fighting against terrorism. The system will enable you to monitor 4/6/12/16/32 mobile phones simultaneously from any multiple service providers (configurable).

4. Hybrid Cell Phone Interceptor System

To intercept the Voice and SMS from GSM network without taking any help from service providers, we are proposing a Hybrid GSM monitoring system which is designed to intercept Voice and SMS along with call related information from any mobile network operating in 2G/3G/4G networks. Both the Semi Active and Passive systems are combined to form a hybrid system. Also, it is especially useful to prevent criminal actions of the targets, to disorganize criminal group activity and to carry out various tasks in fighting against terrorism. The system will also consist of a 3G/4G IMSI catcher that will be used to downgrade 3G/4G subscribers to 2G or 2.5G.

Overall, the Mobile phone Interceptor solutions for cell phone Interception offered by Stratign are highly customizable, flexible, fully integrated and transportable systems that can be easily implemented and deployed for mission-critical scenarios.

Teaching Main Idea to Elementary Students

At first, this concept of “main idea” can be tricky for young students, but after you teach it to them, they will be able to identify the main idea easily. Here are some ways to help with teaching main idea to students and help them better understand this concept. 

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What is The Main Idea? 

The main idea is basically what the passage or story is all about. Students get confused sometimes because the story might also talk about something else with great detail, but may not be the main idea or focus of the overall story. These are called “supporting details.” In order to distinguish some story details from the main idea, the entire story should be read, and not just bits and parts of the story. Supporting details will be smaller details that will support a more broad idea. Remember that the main idea is broad and general, and the supporting details are more complex and detailed. 

Summarize

Break the story down and talk about each paragraph after it has been read. Sometimes students have very short attention spans, and so summarizing each paragraph and helping them understand what they just read is the most helpful. Reading comprehension is what should be established before the concept of main idea is introduced. 

Practice is key!

The more often students practice finding the main idea, the quicker and easier finding the main idea will become. Students need practice so that as the context and stories become more complex, the easier it will become for them to understand. Their reading comprehension will also improve as well.

Make it fun

If you assign the same assignment over and over, students will become annoyed or frustrated that they keep having to do the same thing over and over. Try switching it up without them realizing. Instead of using the words “main idea” try using a different language. To also help them practice, let the focus of the assignment be something different, like asking questions about the store. For example “What did Charlie find when he opened his candy bar?” and then in going over the answers, simply ask the students, “what do you think the main idea of the entire story was?” Focusing on the main idea, does not have to be the main focus every single time you have the students read, but help them to try and understand and find what the main idea is each time.

Finding Clues

If your students are not understanding what the main idea of the story is, help them to find clues in the store. Have them look at titles, key words, and first and last sentences. Also opening and closing paragraphs should be focused on. Try looking at the photos if there are any. Key words will be words that are bolded in the reading, or they could be headings and titles. All of these will help to hint at the main idea, but they do not always. Oftentimes the title will help you figure out what the main topic of the story will be. This is your first step to help you determine the main idea.

Pre-reading

A good starting activity to do with the students would be to have them just use these clues and to take some guesses before starting to read. Have them look at the cover, look at the pictures, look at the titles and chapter headings and make their guesses. What do you think the main idea could be just by observing before you even begin reading? This will help get their brain in the right mindset and will help them to be looking for more information about what the focus of the story will be about.

Category management in e-commerce: what does it look like, and why do you need it?

Anyone who works in sales has probably heard about category management at some point. It’s a crucial thing for business people! After all, it’s only through utilizing category management can they really guarantee that they don’t lose their positions in the market or their profits.

Category management stands for the organization of product categories, which solves everything in our modern world. Recall your last trip to the store: how long did it take for you to find yogurt? You know it belongs in the category of dairy products, which is why it is located on the shelf next to the milk. Imagine if yoghurt was classified, for example, as a dessert; how long would it take you to find it? Category management oversees the organization of retail space, both offline and online! It is the categories you need to develop when creating online store browsing, managing your range of products, and developing the design of your website.

Additionally, category management involves working with procuring. For example, knowing what every category of your products includes and what KPIs it is supposed to meet helps you choose only the best suppliers and negotiate the most favorable terms of collaboration.

Due to poor-quality category management or the lack of thereof, an online business can lose up to 30% of its customers, so a professional category manager is worth their weight in gold. So, what are their duties, and how do you bring maximum results to your business? We will tell you below.

What does a category manager do in e-commerce?

The main responsibilities of a category manager in the area of e-commerce include:

  • Analyzing data to determine market trends and consumer needs;
  • Developing strategies for category management;
  • Developing tactics for category development, merchandising, and promoting specific product items;
  • Communicating with suppliers, building long-term relationships and concluding favorable terms of cooperation with the best price-quality ratio;
  • Placing orders and dealing with procurements;
  • Placement of product categories to achieve maximum results;
  • Cooperating with the marketing and sales department within the company to ensure transparency and efficiency throughout all business activities;
  • Determination of the most competitive and profitable prices for product categories;
  • Demand forecasting and prompt replenishment of stocks;
  • Budgeting and cost optimization.

5 tips for becoming the best category manager in e-commerce

Category management is a true art that requires special training and exceptional skills, especially in e-commerce. Here are some tips on how to work effectively with categories:

1. Communicate regularly with suppliers and stay up to date

The primary task of a category manager in e-commerce is to ensure a steady flow of goods or services. Check your suppliers’ certificates and financial stability periodically, set stringent deadlines, and supply performance guarantees. Any fluctuation in the market can lead to trouble for suppliers, which, in return, means problems for yourself.

2. Increase your level of expertise

A category manager cannot know everything in the world. Still, they should strive to achieve this, given that the business’s stability from the perspective of turnover depends on this. You must understand new and old pricing models and keep track of investment results, including costs and risks associated with procurements. Of course, you will need individual professionals (for example, lawyers) for different aspects of this work. However, your task is to consider all the factors and work them out.

3. Plan categories down to the very last detail

The success of category management depends on the effectiveness of the categories you create. And to accomplish this, you must understand your audience and the details of every category by considering its role, purpose, performance criteria, etc. Expanded categories that can grow and develop make it easier to attract profitable suppliers and build strong relationships with them.

4. Use zero-based budgeting

Zero-based budgeting is a budget planning method that does not include the budgets from earlier periods. Instead, budget planning is based on sales forecasts, technical costs, and economic calculations. Since one of the main tasks of a category manager is to justify the created categories and budget requirements, this approach to budgeting in a category management setting is the most appropriate.

5. Don’t forget about digitalisation!

Category management in e-commerce is a top priority for online development and technologies. Therefore, the category manager must quickly implement the most effective innovative solutions in software and electronic systems or services to oversee product categories.

The job of a category manager in e-commerce is much the same as that in traditional retail: it is still challenging but extremely exciting! Perhaps nowhere else can you find so many new experiences, tools, and opportunities than in this field. Just don’t be afraid of using different innovative methods and continually developing both product categories and your professional abilities.

Things to Avoid When Buying a House

Is the excitement of buying a house taking a toll on your progress? Buying a home is fulfilling, but the process can be a nightmare, and you could also acquire a property that only adds more stress to your life. It requires the right approach, especially in the modern online-oriented world. With the available online listings and resourceful information pools like Hauzisha.co.ke, you can easily browse and navigate the market. As you hit the market, you need to be wary, ensuring you don’t fall into the common pitfalls that could frustrate your quests. Here are the things to avoid when buying a house, ensuring you find and invest in the best property.

Skimping on the research

The online listings make browsing the available properties for sale; this gives you valuable information, but don’t skimp on the research. Even with virtual tours, nothing beats the experience. Check out as many open houses as you can, do thorough research, and get a feel of the real estate market’s landscape.

A significant part of real estate deals is location, and physically visiting the available houses gives you more than you can get from the online experience. You’ll get the vibe the neighborhood exudes, and the feel varying houses hold, making it easier to narrow down the options.

Not doing the math

How much house can you afford? You’ve been saving up, but have you considered your credit rating? Mortgage preapproval is an excellent step as you hit the market. You’ll have a clear picture of how much you can spend on a house. Nonetheless, that’s not the only math you should do. Consider the long-term financial implication.

How will you manage the mortgage payments and expenses of running the house? Buying the dream house is one thing, and keeping it in top shape is different. You need to manage repairs and maintenance, consider concerns such as home insurance, and following its location, property taxes. All such costs should be in your math, ensuring you buy a house you can afford in the long run.

Falling for the flashy aspects

House sellers strive to capture as many potential buyers as possible. The staging includes fancy aspects highlighting the property’s gems. Don’t focus on them, but pay more attention to the bones and structure. External factors aren’t as important as a solid foundation and a house in good shape. Those flashy appliances won’t hold as much value as a roof in good condition, emphasizing the need to ensure you don’t fall for the vivid aspects while ignoring the structural integrity.

Being in haste or too relaxed

If you are in haste, you’ll cut corners even without noticing it, such as skimping on inspections or overlooking flaws that can turn out to be a costly mistake. Start early, understand the market, potential loopholes to consider, and thoroughly inspect a house before making a firm and final offer.

Being too relaxed doesn’t pay off either. You are likely to pass on a great house, expecting to find a better one. The more you skip houses, the less likely it’ll be to capture a great deal, especially as your lowball offers could see great houses slipping off your fingers. Take your time, but don’t be too relaxed. This way, you’ll have enough time to check more details, make an informed pick, and invest in a house you’ll treasure for long.

Going at it alone

Sure, the modern real estate market makes the processes more manageable. You can search properties on sale online, make an offer, negotiate, and even conclude the deal with fewer in-person interactions. However, unless you are experienced in real estate dynamics, going at it alone can be a costly mistake.

Hiring a real estate agent helps in many ways. Apart from capturing great deals with their reach and negotiation skills, the agent can help you deal with the extensive paperwork and processes. You can fast-track the process and avoid common mistakes that could see you losing an edge after finding that dream house. Apart from agents, you can also enlist professionals such as lawyers, ensuring that you understand the contract’s fine print.

Not thinking about selling

While buying a house, you may not think about selling soon. Nonetheless, it is crucial, considering that you may have to relocate or want an upgrade. Will the property and its features be attractive in the next five years, or will it require considerable remodels to keep up with the evolving real estate landscape? How about the location, significantly since you can’t change it? The resale value consideration makes it easier to pick the right house.

Ready finances, knowing what you can afford, shopping around, enlisting professional services; you need the right strategy to start house hunting. Avoiding the common pitfalls is easier with a solid plan, helping you find and buy the right house matching your immediate and future needs.