- SEO Leads to Better User Experience
There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.
SEO Leads to Better User Experience
All of this leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates. This is what search engine sites are looking for, thus improving your search ranking.
- SEO Is a Primary Source of Leads
Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.
If you are not getting leads from your SEO tactics, then you must revisit your activities. Another player in the market might be getting your share of the pie.
Primary Lead Source By Company Type Infographic
- SEO Brings Higher Close Rates
Statistics showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often results in lower conversion rates.
Whereas SEO leads, where a customer makes the actual research of your product or service, results in higher conversion. These individuals making their research online already have a specific requirement and purpose in mind.
- SEO Results to Higher Conversion Rate
The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.
As customers are becoming more familiar with your brand and as their knowledge about products/services increase, there is a great possibility for customers to close the deal with you.
- SEO Promotes Better Cost Management
The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads.
SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.
To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all.
Outbound lead generation activities include making cold colds, visiting clients, or direct selling. Better cost management is just a few of the benefits of SEO to your business.
Using a right rank tracking tool like Linkio could help you improve your rankings and organic traffic pointing to your website. This is what search engine sites are looking for, thus improving your search ranking.
- SEO Encourages Local Users to Visit the Physical Store After the Search
After conducting a local research, there is a high tendency for customers to visit the local store or shop. For example, an internet user keys in “Best Seafood Restaurant in Singapore”. This will then show a variety of options. The internet user will then visit his or her top choice and becomes a customer of that restaurant.
A particular study backs this up, stating that 81% of shoppers conduct their research online before going to the store and making the local purchase.
- SEO Builds Brand Credibility
Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too.
On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results. This may also lead some customers to think that you have no budget to boost your website for better search results.
- SEO Helps Establish Brand Awareness
Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia,
“Creating brand awareness is one of the key steps in promoting a product.”
Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more.
This leads to a higher tendency for your link to be clicked, which leads the users to your website. One of the benefits of SEO for your business is establishing your brand’s awareness even further.
- SEO Ensures Mobile-Friendliness of Your Website
SEO improves user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites to mobile devices.
Man browsing on mobile phone
Back in April 2015, Google Search stated that mobile-friendliness has a significant impact on websites’ rankings on Google Search. This change will result in better user experience and easier navigation of websites.
If you want to make your website mobile-friendly, Google will help you in getting it started.
- SEO Can Be a Long-Term Marketing Strategy
Just as how long it took you to reach those top ranks, pulling you down the list also takes time. SEO is a long-term marketing strategy. Six (6) months is the minimum duration for a website to maintain optimal ranking.
Unless Google algorithm is changed or other competitors have fueled their SEO strategies, it is not easy to pull you down the search rankings